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Figure Heloc Prior was -0.7% (revised to -0.9%)Ex-autos -0.6% vs +0.2% expectedPrior ex-autos -0.2% (revised to -0.1%)Core sales -0.5%Advance November reading +1.2%Autos sales +0.6% vs -2.9% priorThe surprise story of post-Liberation Day Canada has been just how strong retail sales have been. Unemployment has been creeping up and housing is in a terrible slump in much of the country but consumer keep on spending.This report is a softer but the advance November reading is very strong.The notes on October show the largest decrease to core retail sales came from food and beverage retailers, with beer, wine and liquor retailers down 10.6% though it may have been affected by a strike in British Columbia. Sales were also down at clothing, clothing accessories, shoes, jewelry, luggage and leather goods retailers (-0.7%) and health and personal care retailers (-0.3%) in OctoberThe headline chart doesn’t look great but the underlying numbers have been good.RBC also publishes a report based on its credit card data and it has core sales up 1.1% on a three-month rolling average.”Early signs for Q4 remain positive with spending momentum holding up
despite elevated borrowing costs, and still cautious consumer sentiment,” RBC said.My sense is that retirees are those near retirement are driving much of the spending. Despite home prices losing value since 2022, they’ve still generated incredible returns over the past decade and that’s keeping that cohort spending. For younger generations, unemployment has risen but there are still enough jobs to keep the consumer buoyant.Looking to 2026, I expect consumers to
This article was written by Adam Button at investinglive.com.
💡 DMK Insight
Retail sales in Canada are unexpectedly strong, and here’s why that matters for traders: Despite rising unemployment and a cooling housing market, the latest figures show a surprising 1.2% increase in advance November retail sales. This could indicate consumer resilience, which might influence central bank policies. For traders, this is a crucial moment to reassess positions in related markets, especially those tied to consumer spending like ADA. If consumer confidence holds, we could see upward pressure on assets linked to discretionary spending. Watch for ADA’s price action around the $0.38 level—if it holds, it could signal a bullish trend, but a drop below might trigger selling. On the flip side, the revised core sales figures show a decline of 0.5%, which could raise concerns about the sustainability of this retail strength. Traders should keep an eye on economic indicators and sentiment shifts, as they could lead to volatility in both crypto and forex markets. Monitor ADA closely; if it breaks above $0.40, it could attract more buyers, but failure to maintain current levels might lead to a reassessment of bullish positions.
📮 Takeaway
Watch ADA closely around $0.38; a break above $0.40 could signal bullish momentum, while a drop below may trigger selling pressure.
