“Beyond the West: How Emerging Markets Like India, Nigeria, and the Philippines Are Driving Real Crypto Adoption for Financial Survival Needs”

The focus of the crypto industry has long been on US and EU markets, but real adoption and growth are occurring in countries like Argentina, Nigeria, and the Philippines, where digital assets address survival needs rather than speculation. These emerging markets, led by India, Nigeria, Vietnam, and the Philippines, are experiencing significant crypto adoption driven by financial survival needs, cross-border trade, and remittances. Contrastingly, discussions in the US and EU revolve around ETFs, institutional custody, and regulatory issues, which may not be as relevant in areas where crypto serves essential functions like preserving value or facilitating lower-cost remittances. The article calls for a shift in industry focus towards building infrastructure tailored for users in emerging economies, emphasizing low-cost remittance solutions and financial inclusion. It argues that the next frontier for crypto adoption lies outside traditional financial hubs, and neglecting these markets would hinder the industry’s potential for global financial transformation.

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